ALI COLA. The Cola in Skin Colors.

They look different on the outside but are all the same on the inside. That’s true of people all over the world—and now of cola, too. Or at least ALI COLA, the first cola that comes in different skin colors. Call it a cola in aid of greater tolerance. The cola in skin colors is a product idea by loved for ALI COLA.

Different outside. Same inside. The Cola in Skin Colors.


Client: ALI COLA
Campaign Title: The Cola in Skin Colors.
Agency: loved / thjnk
CCO: Armin Jochum
Creative Direction: Karl Wolfgang Epple, Matthäus Frost
Account Managing: Ilker Yilmazalp, Philipp Stamer, Teresa Köster
Photography: Dirk Weyer
Retouching: David Kowalski
Final Artwork Operation: Manuel Caliebe, Louisa Bartholdi