Amnesty International: Unlock Shopping Cart

Amnesty International: Unlock Shopping Cart

“Unlock the future of innocents. Donate now.”

The Concept
For Amnesty, we wish to talk to people about donating for the cause of human rights, at the moment when they already have the money in their hands; after locking their shopping cart. And that may just set innocents free.

Art Director: Stefan Apswoude
Copywriter: Jaap Grolleman