Apotek Hjärtat: Hair Blowing Subway Ad

Apotek Hjärtat: Hair Blowing Subway Ad

To introduce Apotek Hjärtat’s Apolosophy, a new line of hair products, Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: Agency Åkestam Holst equipped the digital screens on the platform with ultra sonic sensors – smart little devices that monitor the train’s arrival. Upon arrival the short film clip on the screen changed, from beauty pic to hair blowing in the wind. A shampoo truly bringing hair to life.

Client: Apotek Hjärtat
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Copywriter: Mariette Glodeck
Art Director: Lars Baecklund
Account Director: Sara Clewemar
Account Manager: Jennie Strinnhed
Graphic Designer: Lotta Person, Jens Sjobergh
Motion Designer: Nisse Axman
Digital Producer: Sofia Swedenborg
Studio Assistant: Anne-Lie Karl
Photographer: Elisabeth Frang