Netflix Digital Billboards Campaign

Netflix Digital Billboards Campaign

For the Netflix launch in France, Ogilvy Paris created the first digital outdoor campaign made entirely with GIFs. The digital billboards react live in two hours depending on the news, the weather and on specific times and places.

Credits

Client: Netflix
Campaign Title: GIFs
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Creative Assistant: Hélène Boudin
Business Director: Anne-Sophie Carbo
Account Executive: Alexis Valero
Assistant Account Executive: Joo-Hyung Lee
Director of Strategy Integration: Alexandra Mimoun
Strategic Planner: Amélie Delacour
Producer: François Phan
Production Company: Delapost Paris
Media Agency: MEC, Screenbase

Copic Marker: Thick + Fine Campaign

Copic Marker Thick Fine Viking

Copic Marker Thick Fine Bear

Copic Marker Thick Fine Luchador

Thick + Fine.

Credits

Client: Copic
Campaign Title: Thick + Fine
Advertising Agency: FCB Chicago, USA
Chief Creative Officer: Todd Tilford
Executive Creative Directors: Dan Fietsam, Jon Flannery
Creative Directors: Gustavo Dorietto, Gabriel Schmitt
Art Director: Gustavo Dorietto
Illustration: Gustavo Dorietto
Copywriter: Gabriel Schmitt
Retoucher: Karyn Bieneman
Production:John Bleeden, Rachel Chapman
Account: Jennifer Rowland

Magia Fundraising: POS Donation Can

Magia Fundraising POS Can

Credits

Client: Magia
Campaign Title: A POS Can
Advertising Agency: Circus Grey, Lima, Peru
General Creative Director: Juan Carlos Gomez De La Torre
Creative Director: Emiliano Gonzalez
Art Director: Carlos Cardenas
Copywriter: Christian Merino
Account: Marcela Succar, Francesca Mondoñedo
Producers: Andrea Cortez, Jackeline Lavado
Additional Credits: Mastercard

Gröna Lund: The Haunted Poster Prank

Gröna Lund The Haunted Poster Prank

In order to release a new scary attraction at the Gröna Lund Theme Park, agency Pool did this scary street prank in Stockholm. On an outdoor poster they gave people a chance to get a preview of the coming attraction using their mobile phones. But what they didn’t know was that this was no ordinary ad. In fact, very far from it…

Credits

Client: Gröna Lund Theme Park
Campaign Title: The Haunted Poster
Advertising Agency: Pool, Stockholm, Sweden
Account Executive: Arvid Axland
Account Manager: Eva Inde
Art Director: Philip Arvidson
Copywriter: Björn Wigenius
Production Company: Stopp
Director: Igor Zimmerman
Producer: Anna Adamson

13th Street: The Season

13th Street - The Season

Don’t just watch, investigate.

Credits

Client: 13th Street
Campaign Title: Don’t just watch, investigate.
Advertising Agency: BETC Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Alphons Conzen
Copywriter: Adrian Skenderovic
Photographer: Leskennedys
Set Design: Benjamin Guilloneau

13th Street: The Movie

13th Street - The Movie

Don’t just watch, investigate.

Credits

Client: 13th Street
Campaign Title: Don’t just watch, investigate.
Advertising Agency: BETC Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Alphons Conzen
Copywriter: Adrian Skenderovic
Photographer: Leskennedys
Set Design: Benjamin Guilloneau

13th Street: The Episode

13th Street - The Episode

Don’t just watch, investigate.

Credits

Client: 13th Street
Campaign Title: Don’t just watch, investigate.
Advertising Agency: BETC Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Alphons Conzen
Copywriter: Adrian Skenderovic
Photographer: Leskennedys
Set Design: Benjamin Guilloneau

Marluvas Safety Boots: Danger Signs Campaign

Marluvas Safety Boots Danger Signs 1

Marluvas Safety Boots Danger Signs 2

Marluvas Safety Boots Danger Signs 3

Marluvas Safety Boots Danger Signs 4

Danger can be smaller.

Credits

Client: Marluvas
Campaign Title: Danger Can Be Smaller
Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Lucas Bandeira
Copywriter: Saul Gervásio

Diet Coke: Millions of One of a Kind Bottles

Diet Coke Millions of one of a kind bottles

A new campaign for Diet Coke revealed a unique collection of over 2 million unique one-of-a-kind bottles. The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a different look. For the consumer this meant no bottle repeated itself and whoever bought a diet coke bottle received a one-of-a-kind design. The purpose of the campaign was to convey to Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.

The complex campaign was made possible due to an innovative printing technology. A special algorithm was created which gave birth to the design technique – It could create millions of different designs that were completely auto-generated, with no need for human intervention. Alon Zamir, Vice President of Marketing Coca-Cola Israel: “We are proud to launch such a complex, innovative and extraordinary campaign which will convey to all Diet Coke consumers how extraordinary they are themselves”.

Credits

Client: Coca-Cola Israel
Brand: Diet Coke
Campaign Title: Millions of one of a kind bottles
Advertising Agencies: Dahaf & Gefen Team, Tel Aviv, Israel
Production: Q Digital
Print Technology: HP Indigo

Libri Mundi: Vampire

Libri Mundi Vampire

The best selection of horror literature.

Credits

Client: Libri Mundi
Advertising Agency: La Facultad, Ecuador
Account Manager: Ivonne Burbano
Photographer: Ramiro Salazar
Photographer Assistant: Mario Mena

Libri Mundi: Skull

Libri Mundi Skull

The best selection of horror literature.

Credits

Client: Libri Mundi
Advertising Agency: La Facultad, Ecuador
Account Manager: Ivonne Burbano
Photographer: Ramiro Salazar
Photographer Assistant: Mario Mena

The Ideal Length of Everything Online

The Ideal Length of Everything Online

In the interesting infographic The Ideal Length of Everything Online by Buffer Blog and Sunmail you will see that every piece of content should be as long as it takes to convey the message, and no longer. Click the image below to enlarge.

The Ideal Length of Everything Online in Social Media Infographic