The 2nd installment in the IKEA Wonderful Everyday campaign takes us into the heart of the home: the kitchen. The busiest room in the house is brought to life in mesmerising fashion as we watch a family get the dinner ready.
METOD is the first new kitchen range from IKEA in 25 years and like the advert, it’s a showstopper: completely modular, METOD is so flexible that you can customise its units to create endless combinations, for a kitchen perfectly suited to your needs.
The kitchen is the busiest room in the house. If it doesn’t work for everyone, it doesn’t work at all. IKEA. The Wonderful Everyday.
Client: MINI Canada Product: MINI Cooper S Advertising Agency:Anomaly, Toronto, Canada Creative Directors: Dave Douglass, Pete Breton Art Director: Stefan D’Aversa Copywriter: Noah Feferman Photographer: Phillip Rostron Additional Credits: Instil Productions Released: April 2014
We all know this song* but we don’t want to hear it anymore. Watch or better hear this new PSA by agency La Chose for French road safety organization Association Victimes et Citoyens with a serious message to all the people that still drink and drive. *It’s always the same old song when you drink and drive.
Client:Association Victimes et Citoyens Campaign Title: The Same Old Song Advertising Agency:La Chose, Paris, France Founder in charge of Creation: Pascal Grégoire Copywriter: Ibrahim Seck Art Director: Nathalie Foratier TV Producer: Nicolas Buisset Account Manager: Alexandre Wajémus, Stéphanie Souffir Strategic Planer: Corentin Grange Social Media Strategic Planer: Simon Cachera Web Director: Philippe Pereira Web Developer: Max Henocq
Production: Wanda Paris Executive Producer: Perrine Schwartz Director: Cyrille de Vignemont Director’s Assistant: Claire Lance D.O.P: Nicolas Loir Sound: THE
German ring manufacturer Marrying and agency Jung von Matt/Alster came up with a great idea for a clever business card: The Ring Stick Business Card. A business card that helps men to find out their woman’s ring size.
Client:Marrying Hamburg Campaign Title: The Ring Stick Business Card Advertising Agency:Jung von Matt/Alster, Hamburg, Germany Executive Creative Directors: Goetz Ulmer, Thim Wagner Creative Directors: Jonas Keller, Carsten Jamrow Art Directors: Felipe Franco, Victoria Walter Copywriters: Philipp Hentges, Tim Cantow Project Managers: Michael Falkensteiner, Carmen Bayer Art Buying: Manja Von-Mutzenbecher, Yannik Nielsen Design: Carsten Jamrow, Felipe Franco, Victoria Walter Released: April 2014
Get a closer look!IGFM draws attention to atrocious conditions in the textile industry. While fashion brands and fashion retailers advertise their newest spring collections, IGFM, an international society for human rights, and photographer Tom Grammerstorf appeal to the conscience of consumers with shocking poster motifs in the surrounding of shopping centers and pedestrian areas.
The message: “Get a closer look”. Precisely because short-lived fashion items in western countries are offered at bargain prices, whereas high work pressure, poor working conditions and lack of safety standards in the global low-wage textile industry demand thousands of victims every year. Therefore ‘real fashion victims ‘ were staged on the motifs – people with severe injuries at first glance. On a closer look it becomes clear that all burns, bruises or fractures are not real, but elaborately reconstructed of textile structures and materials.
Labour conditions in the low-wage textile industry kill and severely injure thousands of people every year. Dress responsibly.
In recent times, the growing ‘slacktivism’ trend has posed a real problem for charities – many people feel that by sharing a link, liking a post, or signing an online petition, their digital actions alone will change the world. The reality is, however, that often these actions have no real world impact.
So when Colenso BBDO and the PEDIGREE® team were planning their latest campaign for the PEDIGREE® Adoption Drive, they asked the question: rather than trying to combat ‘slacktivism’ could it be used to their advantage? This led to the development of ‘Share for Dogs’, an online campaign that taps into peoples’ desire to feel like they’re supporting worthy causes whilst also leveraging their propensity for watching and sharing cute puppy videos.
By simply watching and sharing the video, people will raise funds for dogs in need. ‘Share for Dogs’ leverages YouTube’s revenue model whereby a portion of the profit generated from the pre-roll advertising on each video is shared with the owner of the video. All the revenue ‘Share for Dogs’ generates goes to the PEDIGREE® Adoption Drive. This new revenue-raising mechanic is a concept that we’re calling Sharity. Do your part for “Sharity” and Share for Dogs. #sharefordogs
Client: Pedigree Campaign Title: Share for Dogs Advertising Agency:Colenso BBDO, Auckland, New Zealand Creative Chairman: Nick Worthington Creative Director: Levi Slavin Senior Writer: Matt Lawson Copywriter: Ben Polkinghorne Art Director: Scott Kelly Business Director: Helen Fitzsimons Senior Social & Digital Strategist: Neville Doyle Senior Planner: Tamsin McDonnell
Production Company: Finch Director: Nick Ball Executive Producer: Rob Galluzzo Producer: Karen Bryson Associate Producer: Amy Dymond DoP: Crighton Bone Production Designer: Sara Mathers Animal Wranglers: Animal House VFX Supervisors: Andrew Timms, Mat Ellin Offline: Method Studios Editor: Seth Lockwood VFX: BERYL Grade: Pete Ritchie Flame: Andrew Timms, Mat Ellin Sound Design: Franklin Rd Composer: Jonathan Dreyfus
Client: Jeep Campaign Title: Fangotherapy Advertising Agency:FCB, Buenos Aires, Argentina President: Ezequiel Alchourron Executive Creative Director: Tony Waissmann Creative Director: Diego Rubio Art Director: Facundo Ardila Copywriter: Veronica Perera General Account Director: Fabiana Antonelli Account Directors: Andres San Emeterio, Victoria De Frankenberg Account Executive: Maria Zamarian Graphic Producer Director: Marcelo Atencio
Photo Studio: Köhler Studio Photographer: Martin Köhler Producer: Lucas Peydro Art Director: Santiago Barros Digital Retoucher: Guido Urrutia Special Effects: Martin Diez
To help promote HBO Nordic’s Game of Thrones Season 4 premiere, agency SELIGEMIG put up dog parking signs made for dragons, next to the normal ones, outside stores and supermarkets in Copenhagen, Stockholm, Oslo and Helsinki.
Client: HBO Advertising Agency:SELIGEMIG, Copenhagen, Denmark Creative Director: Simon Engstrøm Art Director: Jonas Quist Nielsen, Thea Sparvath Additional Credits: Olivia Muus, Daniel Norit-Bodilsen, Sarah Heisterberg, Released: April 2014
Boston agency Mullen posted a job listing online for a “Director of Operations” position at a company called Rehtom Inc. The requirements: Standing up almost all the time; Working from 135 to unlimited hours per week; Degrees in medicine, finance and culinary arts necessary; No vacations; Salary = $0. #worldstoughestjob
Client: Cardstore Greeting Cards Campaign Title: World’s Toughest Job Advertising Agency:Mullen, Boston, USA Chief Creative Officer: Mark Wenneker Executive Creative Directors: Tim Vaccarino, Dave Weist Creative Director: Jon Ruby Associate Creative Director / Copywriter: Andrea Mileskiewicz Associate Creative Director / Art Director: Blake Winfree Executive Director of Integrated Production: Liza Near Head of Broadcast: Zeke Bowman Producer: Vera Everson Account Director: Jessica Zdenek Account Supervisor: Laila Lynch Director of Digital Strategy: Eric Williamson Senior Brand Strategist: Ryan Houts
Production Company: Caviar Director: Amir Farhang Executive Producer: Valeria Maldini Producer: Jason Manz DP: Brian Rigney Hubbard Editorial: PS260 Editor: JJ Lask Assistant Editor: Colin Edelman Senior Producer: Laura Lamb Patterson VFX: PS260 Lead VFX Artist: Patrick Lavin Assistant Artist: Matt Posey Senior Producer: Laura Lamb Patterson Audio Post: Soundtrack Sound Design/Mixer: Mike Secher Music: Human Casting: House Casting Casting Agent: Shawn Alston
Havas Worldwide Warsaw came up with a creative way for the visually impaired to see colors of their clothing. Together with Rip Curl Pro Store Warsaw, who wanted to emphasize the power of color in its newest collection, the agency came up with a simple solution, which should be available in every store worldwide: Braille Clothing Tags.
The tags are made of fabric and are attached to clothing. They are readable both for the visually impaired and for people with sight. The visually impaired can sew the tag into the clothing and never wonder again what color they are wearing – sewing is a simple manual action that every visually impaired can easily perform. Colors are important for everyone, especially for the visually impaired. We believe we are starting a revolution and other brands/retailers will follow. We have shown how simple and easy it is. In addition, the agency shot a video promoting the action, featuring Paweł Urbański the first Polish visually impaired to climb Kilimanjaro.
Client: Rip Curl Pro Store Warsaw Campaign Title: Braille Clothing Tags Advertising Agency:Havas Worldwide Warsaw, Poland Chief Creative Officer: Wojciech Dagiel Creative Director: Kuba Bogaczyński Art Director: Sylwia Rękawek Michoń Copywriter: Patryk Michoń Senior Broadcast Producer & Art Buyer: Magda Matuszewska Account Team: Katarzyna Wierzbicka, Sandra Kopeć
Say goodbye to messy cable wires and boxes in every room now with DIRECTV.
No more wires!
Client: DirecTV Campaign Title: Marionettes Advertising Agency:Grey, New York, USA Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher VP Creative Directors: Doug Fallon, Steven Fogel Art Director: Marques Gartrell Copywriter: Kim Nguyen Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Agency Music Producer: Zachary Pollakoff
Production Company: Hungry Man Director: Bryan Buckley Executive Producer: Mino Jarjoura Producer: Rachel Curl Production Supervisor: Colette Findley Director of Photography: Scott Henriksen Editor: Tom Scherma / Cosmo Street Assistant Editor: Dave Otte / Cosmo Street Editorial Executive Producer: Maura Woodward / Cosmo Street Editorial Producer: Heather Richardson / Cosmo Street VFX: The Mill VFX Executive Producer: Sue Troyan VFX Producer: Anastasia Von Rahl