BUILT: Die Kraft des Films

BUILT. visual communication ist ein kleines Büro für visuelle Kommunikation in Wiesbaden, das sich auf Design, Konzeption und Produktion von Film spezialisiert hat. Diesen Monat feiert BUILT sein zweijähriges Bestehen und möchte sich mit einer kleinen Hommage an das Medium Film in der Branche etwas bekannter machen.

BUILT Die Kraft des Films

Klassische Mailings landen meist ungelesen im Müll, E-Mails im SPAM-Ordner. Also suchte BUILT nach etwas Außergewöhnlichem, etwas das auffällt und sich von anderen Marketing-Maßnahmen abhebt: eine VHS-Kassette. Auf der (unbespielten) Kassette wurde lediglich ein Link zur BUILT Website mit dem Film aufgedruckt, der auf humorvolle Weise mit einem Augenzwinkern auf die Vorzüge von Film hinweist und gleichzeitig die Arbeit und Leidenschaft der kleinen Designagentur für Film repräsentiert.

Die VHS-Kassette wurde selbst zum Hauptdarsteller gemacht und steht dabei für das Medium Film und zeigt uns einige Anwendungsbeispiele und Vorzüge von Film. Die Geschichte von “Die Kraft des Films” startet beim Adressat selbst, bei dem “Film” ankommt”.

Credits

Designagentur: BUILT. visual communication, Wiesbaden
Konzept: Peter Janoschka, Maria Hentsch, Viktor Cenan
Regie: Peter Janoschka
Produktion: Maria Piroth
Kamera: Viktor Cenan, Peter Janoschka
Schnitt/Post: Peter Janoschka
Musik: Matthew Tasa @ Basement Loft Studios
Sprecher: Gordon Piedesack
Tonstudio: Media Sound & Pictures / Metz-Neun
Darsteller: Maria Piroth, Peter Janoschka, Viktor Cenan, Alexander Baab, Kira Piroth

Smart: The Biggest City Car Ever

Smart The Biggest City Car Ever

After the smallest city car Smart launches the biggest city car of all times. Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever.

Big city cars. Big nonsense.

Credits

Client: Smart
Campaign Title: Big city cars. Big nonsense
Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Chief Creative Director: Jan Harbeck
Creative Directors: Lukas Liske, Daniel Schweinzer
Account Team: Jens Fauth, Anne Hohmann
Agency Producer: Silke Rochow
Director: Daniel Warwick
Production Company: Bigfish

TomTom: Alexandria Morgan Runs Strapless

Alexandria Morgan running strapless

Alexandria Morgan experiences the joy of running strapless. Watch the banned commercial here.

Credits

Client: TomTom
Campaign Title: The joy of running strapless
Advertising Agency: DDB & Tribal, Amsterdam, The Netherlands
Creative Director: Dylan de Backer
Creatives: Ruben Sonneveld, Daniel Snelders, Paul Wagemaker
Director: Jasper Zwartjes
Additional Credits: Alexandria Morgan, Yuka Kambayashi, Ruzbeh Babol, Paul Brand, Martin Heijgelaar, The Ambassadors

Dulcolax: Desperate Turds

Dulcolax Desperate Turds

Only you can set them free.

Credits

Client: Dulcolax
Campaign Title: Desperate Turds
Advertising Agency: McCann Healthcare Worldwide, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Danny Li, Band Bai
Art Directors: Danny Li, Band Bai, QinQian
Copywriters: Kevin Lee, Bati Wu
General Manager: Joanne Wang
Business Director: Yama Chen
Account Manager: Celine Lv
Production Company: Visionary Group

Semp Toshiba Dock Station: Rap

Semp Toshiba Dock Station Rap

Listen like you’re there.

Credits

Client: Toshiba
Product: Semp Toshiba Dock Station
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Art Directors: Bruno Trad, Paulo Almeida, Leandro Vilas Boas
Copywriters: Luiz Paccillo, Renato Barreto
Illustrator: Zombie Studio

Semp Toshiba Dock Station: Pop

Semp Toshiba Dock Station Pop

Listen like you’re there.

Credits

Client: Toshiba
Product: Semp Toshiba Dock Station
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Art Directors: Bruno Trad, Paulo Almeida, Leandro Vilas Boas
Copywriters: Luiz Paccillo, Renato Barreto
Illustrator: Zombie Studio

Semp Toshiba Dock Station: Rock

Semp Toshiba Dock Station Rock

Listen like you’re there.

Credits

Client: Toshiba
Product: Semp Toshiba Dock Station
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Art Directors: Bruno Trad, Paulo Almeida, Leandro Vilas Boas
Copywriters: Luiz Paccillo, Renato Barreto
Illustrator: Zombie Studio

Go Outside Outdoor Magazine: Cages

It’s not uncommon for people to feel trapped in the urban office space. Ad agency Talent decided to illustrate that by transforming workers in human-like “cages” with birds inside them, yearning to fly. Talent believes that would translate the core concept of the magazine: freedom.

Go Outside Outdoor Magazine Cages

Go Outside Outdoor Magazine Cages 2

Go Outside Outdoor Magazine Cages 3

Credits

Client: Go Outside Outdoor Magazine
Campaign Title: Cages
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Philippe Degen, Eduardo Martins
Art Director: Bruno Trad
Copywriter: Luiz Paccillo
Photographers: Daniel Klajmic, Deluxe Photo, Diogo Freire, Boreal Studio
Illustrator: Boreal Studio

Volkswagen: Impossible View Campaign

Volkswagen Impossible View

Volkswagen Impossible View 2

Volkswagen Impossible View 3

Try looking at both at the same time. Don’t smartphone and drive.

Credits

Client: Volkswagen
Campaign Title: Impossible View
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Tobias Heinze, Christoph Stricker, Timm Weber
Copywriter: Fabian Königer
Art Director: Matthias Preuß
Design: Jan Stempfle
Art Buyer: Indra Hohns
Account Managers: Jan Isterling, Gilles Scheuren, Jasmin Schwarzinger
Chief Executive Officer: Reinhard Patzschke
Conception: Matthias Preuß, Niklas Rieger