Audi: Look Back And Forth At The Same Time

Audi’s parking system plus with reversing camera makes drivers feel as if they could look back and forth at the same time. So we decided to directly transfer this benefit in our campaign. By showing both views in the same motif.

Audi_OoH_RearView_01_Child

Audi_OoH_RearView_02_Hydrant

Audi_OoH_RearView_03_Dog

Look back and forth at the same time.
Parking system plus with reversing camera.

Client: Audi
Campaign Title: Audi – “Look Back And Forth At The Same Time“
Advertising Agency: thjnk, Hamburg, Germany
Executive Creative Director: Armin Jochum
Creative Director: Torben Otten, Georg Baur, Gerrit Zinke, Tobias Ahrens
Art Director: Niko Auf dem Berge
Copywriter: Karl Wolfgang Epple
Account Manager: Gilles Scheuren
Released: January 2014

Coca-Cola Rainbow Nation Outdoor Campaign

Coca-Cola Rainbow Nation Outdoor Campaign

Celebrating 20 years of democracy in South Africa. 20 years ago, in April 1994, Archbishop Desmond Tutu coined the phrase Rainbow Nation at the time South Africa was experiencing its first democratic election. In April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of our “Rainbow Nation”.

Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

Client: Coca-Cola
Campaign Title: Rainbow Nation
Advertising Agency: FCB, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Grant Sithole, Collette Wasielewski
Designers: Tshepo Mosoeu, Liana Liebenberg, Susan Aukema
Photographer: Burley Boys
Additional Credits: Fred Stern / The Rainbowmaker, Gerhard van der Heever / Water SFX
Released: April 2014

Jeep Carabiner Direct Marketing Campaign

Jeep Carabiner Direct Marketing Campaign

Leo Burnett Moscow developed a clever direct marketing campaign for Jeep, the legendary SUV brand.

What do fans of Jeep and extreme sports enthusiasts have in common? Obviously, it’s their hunger for adventures and new impressions. To draw potential customers to Jeep® Territory – a recently built unique off-road proving ground – Leo Burnett created Jeep-shaped alpinist carabiners and had those handed out with every purchase in climbers and hikers stores. They were embossed with the line “There’s an easier way to get there” and came with an invitation card for a test-drive at Jeep Territory.

There’s an easier way to get there.

Client: CJCS “Chrysler Rus”
Brand: Jeep
Campaign Title: Carabiner
Advertising Agency: Leo Burnett Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Associate Creative Director: Alexander Ovsyankin
Senior Art Director: Max Kitaev
Group Account Director: Ekaterina Georgievskaya
Producers: Vasiliy Chistyakov, Anna Flankina

ADOT.COM Words Kill Wars Campaign

Words Kill Wars 1

Ukraine – Russia Dialogue for peace. ADOT.COM

ADOT.COM urge leaders of Ukraine, Russia and the world to stop and think. They plead to all members of the public to acknowledge they can make a difference and that their actions matter. At the end of the day – if all people stand up and refuse to fight their neighbours, and if all these people grab a megaphone and shout it from the rooftops, there will be nobody left to hold the gun.

We at ADOT.COM have made it our mission to kill the epidemic of disconnect and end our destructive behaviour. And we believe the road to peace is simple: acknowledge the similarities we all share, choose to connect and coexist, and choose dialogue over death.

Take the first step right now: sign this petition and join our Dialogue for Peace.

Words Kill Wars 2

Words Kill Wars 3

Words Kill Wars 4

Words kill wars.

Client: ADOT.COM
Campaign Title: Words Kill Wars
Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Director / Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production Company: Amana
CG Retoucher: Keigo Masaki
Producer: Yohei Mori
Released: April 2014

Mesmerising IKEA METOD Kitchen TV Commercial

Mesmerising IKEA METOD Kitchen TV Commercial

The 2nd installment in the IKEA Wonderful Everyday campaign takes us into the heart of the home: the kitchen. The busiest room in the house is brought to life in mesmerising fashion as we watch a family get the dinner ready.

METOD is the first new kitchen range from IKEA in 25 years and like the advert, it’s a showstopper: completely modular, METOD is so flexible that you can customise its units to create endless combinations, for a kitchen perfectly suited to your needs.

The kitchen is the busiest room in the house. If it doesn’t work for everyone, it doesn’t work at all. IKEA. The Wonderful Everyday.

Client: IKEA UK
Campaign Title: The Wonderful Everyday
Advertising Agency: Mother, London, UK

Victimes et Citoyens: The Same Old Song Drunk Driving PSA

Victimes et Citoyens: The Same Old Song Drunk Driving PSA

We all know this song* but we don’t want to hear it anymore. Watch or better hear this new PSA by agency La Chose for French road safety organization Association Victimes et Citoyens with a serious message to all the people that still drink and drive. *It’s always the same old song when you drink and drive.

Client: Association Victimes et Citoyens
Campaign Title: The Same Old Song
Advertising Agency: La Chose, Paris, France
Founder in charge of Creation: Pascal Grégoire
Copywriter: Ibrahim Seck
Art Director: Nathalie Foratier
TV Producer: Nicolas Buisset
Account Manager: Alexandre Wajémus, Stéphanie Souffir
Strategic Planer: Corentin Grange
Social Media Strategic Planer: Simon Cachera
Web Director: Philippe Pereira
Web Developer: Max Henocq

Production: Wanda Paris
Executive Producer: Perrine Schwartz
Director: Cyrille de Vignemont
Director’s Assistant: Claire Lance
D.O.P: Nicolas Loir
Sound: THE