Mesmerising IKEA METOD Kitchen TV Commercial

Mesmerising IKEA METOD Kitchen TV Commercial

The 2nd installment in the IKEA Wonderful Everyday campaign takes us into the heart of the home: the kitchen. The busiest room in the house is brought to life in mesmerising fashion as we watch a family get the dinner ready.

METOD is the first new kitchen range from IKEA in 25 years and like the advert, it’s a showstopper: completely modular, METOD is so flexible that you can customise its units to create endless combinations, for a kitchen perfectly suited to your needs.

The kitchen is the busiest room in the house. If it doesn’t work for everyone, it doesn’t work at all. IKEA. The Wonderful Everyday.

Client: IKEA UK
Campaign Title: The Wonderful Everyday
Advertising Agency: Mother, London, UK

Victimes et Citoyens: The Same Old Song Drunk Driving PSA

Victimes et Citoyens: The Same Old Song Drunk Driving PSA

We all know this song* but we don’t want to hear it anymore. Watch or better hear this new PSA by agency La Chose for French road safety organization Association Victimes et Citoyens with a serious message to all the people that still drink and drive. *It’s always the same old song when you drink and drive.

Client: Association Victimes et Citoyens
Campaign Title: The Same Old Song
Advertising Agency: La Chose, Paris, France
Founder in charge of Creation: Pascal Grégoire
Copywriter: Ibrahim Seck
Art Director: Nathalie Foratier
TV Producer: Nicolas Buisset
Account Manager: Alexandre Wajémus, Stéphanie Souffir
Strategic Planer: Corentin Grange
Social Media Strategic Planer: Simon Cachera
Web Director: Philippe Pereira
Web Developer: Max Henocq

Production: Wanda Paris
Executive Producer: Perrine Schwartz
Director: Cyrille de Vignemont
Director’s Assistant: Claire Lance
D.O.P: Nicolas Loir
Sound: THE

Clever Marrying Ring Stick Business Card

Marrying Ring Stick Business Card

German ring manufacturer Marrying and agency Jung von Matt/Alster came up with a great idea for a clever business card: The Ring Stick Business Card. A business card that helps men to find out their woman’s ring size.

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Client: Marrying Hamburg
Campaign Title: The Ring Stick Business Card
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors: Goetz Ulmer, Thim Wagner
Creative Directors: Jonas Keller, Carsten Jamrow
Art Directors: Felipe Franco, Victoria Walter
Copywriters: Philipp Hentges, Tim Cantow
Project Managers: Michael Falkensteiner, Carmen Bayer
Art Buying: Manja Von-Mutzenbecher, Yannik Nielsen
Design: Carsten Jamrow, Felipe Franco, Victoria Walter
Released: April 2014

Via Creativity Online

IGFM: Real Fashion Victims Campaign

IGFM Nina

Get a closer look! IGFM draws attention to atrocious conditions in the textile industry. While fashion brands and fashion retailers advertise their newest spring collections, IGFM, an international society for human rights, and photographer Tom Grammerstorf appeal to the conscience of consumers with shocking poster motifs in the surrounding of shopping centers and pedestrian areas.

The message: “Get a closer look”. Precisely because short-lived fashion items in western countries are offered at bargain prices, whereas high work pressure, poor working conditions and lack of safety standards in the global low-wage textile industry demand thousands of victims every year. Therefore ‘real fashion victims ‘ were staged on the motifs – people with severe injuries at first glance. On a closer look it becomes clear that all burns, bruises or fractures are not real, but elaborately reconstructed ​​of textile structures and materials.

IGFM Naledi

IGFM Bethina

IGFM Koniko

Labour conditions in the low-wage textile industry kill and severely injure thousands of people every year. Dress responsibly.

Client: IGFM – Internationale Gesellschaft Für Menschenrechte
Creative Director / Photographer: Tom Grammerstorf
Art Director: Enrico Hoppe
CGI: BRAIN CGI
Retouching: Holger Egbers
Copywriter: Kolja Danquah
Casting / Production: akku artproduction
3D Scanning: Behr Bros
Styling: Julia Neubauer
Makeup: Rebecca Hermann

Volkswagen Golf now with Lane Assist

Volkswagen Golf now with Lane Assist

Volkswagen Golf. Now with Lane Assist.

Client: Volkswagen Romania
Brand: Volkswagen Golf
Campaign Title: Lane Assist
Advertising Agency: GMP Advertising, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Ioana Munteanu
Art Director: Radu Rebei
Copywriter: Ioana Munteanu
Photographer: Balint Hajagos
Client Service Director: Cristiana Belodan
A/V Producer: Ioana Stangacilovic
Released: April 2014

Pedigree Adoption Drive: Share for Dogs

Pedigree Adoption Drive: Share for Dogs

In recent times, the growing ‘slacktivism’ trend has posed a real problem for charities – many people feel that by sharing a link, liking a post, or signing an online petition, their digital actions alone will change the world. The reality is, however, that often these actions have no real world impact.

So when Colenso BBDO and the PEDIGREE® team were planning their latest campaign for the PEDIGREE® Adoption Drive, they asked the question: rather than trying to combat ‘slacktivism’ could it be used to their advantage? This led to the development of ‘Share for Dogs’, an online campaign that taps into peoples’ desire to feel like they’re supporting worthy causes whilst also leveraging their propensity for watching and sharing cute puppy videos.

By simply watching and sharing the video, people will raise funds for dogs in need. ‘Share for Dogs’ leverages YouTube’s revenue model whereby a portion of the profit generated from the pre-roll advertising on each video is shared with the owner of the video. All the revenue ‘Share for Dogs’ generates goes to the PEDIGREE® Adoption Drive. This new revenue-raising mechanic is a concept that we’re calling Sharity. Do your part for “Sharity” and Share for Dogs. #sharefordogs

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Client: Pedigree
Campaign Title: Share for Dogs
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Senior Writer: Matt Lawson
Copywriter: Ben Polkinghorne
Art Director: Scott Kelly
Business Director: Helen Fitzsimons
Senior Social & Digital Strategist: Neville Doyle
Senior Planner: Tamsin McDonnell

Production Company: Finch
Director: Nick Ball
Executive Producer: Rob Galluzzo
Producer: Karen Bryson
Associate Producer: Amy Dymond
DoP: Crighton Bone
Production Designer: Sara Mathers
Animal Wranglers: Animal House
VFX Supervisors: Andrew Timms, Mat Ellin
Offline: Method Studios
Editor: Seth Lockwood
VFX: BERYL
Grade: Pete Ritchie
Flame: Andrew Timms, Mat Ellin
Sound Design: Franklin Rd
Composer: Jonathan Dreyfus

Jeep Fangotherapy Campaign

Jeep Fangotherapy Campaign Forest

Jeep Fangotherapy Campaign Jungle

Jeep Fangotherapy Campaign Mountain

Client: Jeep
Campaign Title: Fangotherapy
Advertising Agency: FCB, Buenos Aires, Argentina
President: Ezequiel Alchourron
Executive Creative Director: Tony Waissmann
Creative Director: Diego Rubio
Art Director: Facundo Ardila
Copywriter: Veronica Perera
General Account Director: Fabiana Antonelli
Account Directors: Andres San Emeterio, Victoria De Frankenberg
Account Executive: Maria Zamarian
Graphic Producer Director: Marcelo Atencio

Photo Studio: Köhler Studio
Photographer: Martin Köhler
Producer: Lucas Peydro
Art Director: Santiago Barros
Digital Retoucher: Guido Urrutia
Special Effects: Martin Diez

Game of Thrones Season 4 Dragon Hook

Game of Thrones Season 4 Dragon Hook

To help promote HBO Nordic’s Game of Thrones Season 4 premiere, agency SELIGEMIG put up dog parking signs made for dragons, next to the normal ones, outside stores and supermarkets in Copenhagen, Stockholm, Oslo and Helsinki.

Client: HBO
Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Art Director: Jonas Quist Nielsen, Thea Sparvath
Additional Credits: Olivia Muus, Daniel Norit-Bodilsen, Sarah Heisterberg,
Released: April 2014

Cardstore Greeting Cards: World’s Toughest Job

Cardstore Greeting Cards: World's Toughest Job

Boston agency Mullen posted a job listing online for a “Director of Operations” position at a company called Rehtom Inc. The requirements: Standing up almost all the time; Working from 135 to unlimited hours per week; Degrees in medicine, finance and culinary arts necessary; No vacations; Salary = $0. #worldstoughestjob

Client: Cardstore Greeting Cards
Campaign Title: World’s Toughest Job
Advertising Agency: Mullen, Boston, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Director / Copywriter: Andrea Mileskiewicz
Associate Creative Director / Art Director: Blake Winfree
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman
Producer: Vera Everson
Account Director: Jessica Zdenek
Account Supervisor: Laila Lynch
Director of Digital Strategy: Eric Williamson
Senior Brand Strategist: Ryan Houts

Production Company: Caviar
Director: Amir Farhang
Executive Producer: Valeria Maldini
Producer: Jason Manz
DP: Brian Rigney Hubbard
Editorial: PS260
Editor: JJ Lask
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
VFX: PS260
Lead VFX Artist: Patrick Lavin
Assistant Artist: Matt Posey
Senior Producer: Laura Lamb Patterson
Audio Post: Soundtrack
Sound Design/Mixer: Mike Secher
Music: Human
Casting: House Casting
Casting Agent: Shawn Alston

Via Adweek

Braille Clothing Tags in Rip Curl Pro Store Warsaw

Braille Clothing Tags in Rip Curl Pro Store Warsaw

Havas Worldwide Warsaw came up with a creative way for the visually impaired to see colors of their clothing. Together with Rip Curl Pro Store Warsaw, who wanted to emphasize the power of color in its newest collection, the agency came up with a simple solution, which should be available in every store worldwide: Braille Clothing Tags.

The tags are made of fabric and are attached to clothing. They are readable both for the visually impaired and for people with sight. The visually impaired can sew the tag into the clothing and never wonder again what color they are wearing – sewing is a simple manual action that every visually impaired can easily perform. Colors are important for everyone, especially for the visually impaired. We believe we are starting a revolution and other brands/retailers will follow. We have shown how simple and easy it is. In addition, the agency shot a video promoting the action, featuring Paweł Urbański the first Polish visually impaired to climb Kilimanjaro.

Braille Clothing Tags Yellow

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Braille Clothing Tags Blue

Client: Rip Curl Pro Store Warsaw
Campaign Title: Braille Clothing Tags
Advertising Agency: Havas Worldwide Warsaw, Poland
Chief Creative Officer: Wojciech Dagiel
Creative Director: Kuba Bogaczyński
Art Director: Sylwia Rękawek Michoń
Copywriter: Patryk Michoń
Senior Broadcast Producer & Art Buyer: Magda Matuszewska
Account Team: Katarzyna Wierzbicka, Sandra Kopeć

DirecTV Marionettes Commercial

DirecTV Marionettes Commercial

Say goodbye to messy cable wires and boxes in every room now with DIRECTV.

No more wires!

Client: DirecTV
Campaign Title: Marionettes
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
VP Creative Directors: Doug Fallon, Steven Fogel
Art Director: Marques Gartrell
Copywriter: Kim Nguyen
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff

Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Producer: Rachel Curl
Production Supervisor: Colette Findley
Director of Photography: Scott Henriksen
Editor: Tom Scherma / Cosmo Street
Assistant Editor: Dave Otte / Cosmo Street
Editorial Executive Producer: Maura Woodward / Cosmo Street
Editorial Producer: Heather Richardson / Cosmo Street
VFX: The Mill
VFX Executive Producer: Sue Troyan
VFX Producer: Anastasia Von Rahl