Award Winning Volvo LifePaint Campaign

Volvo LifePaint Reflective Safety Spray

Volvo Cars presents LifePaint. The best way to survive a crash, is not to crash. LifePaint is a unique reflective safety spray. Invisible by daylight, it shines brightly in the glare of car headlights. Making the invisible, visible. Find out more at


Client: Volvo
Campaign Title: LifePaint
Advertising Agency: Grey, London, UK