When Björn Borg launches their spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through presenting their collection not through a commercial, fashion ads or a lookbook, but through an online game.
This is a new approach in marketing. As far as we know, no other clothing company has ever used a game as a main campaign asset. The game introduces a new platform for e-commerce; in-game shopping, along with a completely new game genre: the First Person Lover (not shooter!) game.
Executive Director/Founder: Robert Andersson
Producer: Markus Koos
Creative Director: Frenne Hirani
Lead Programmer: Niclas Kjellberg
Programmer: Stefan Karlberg
3D Artists: Kim Herrström, Christopher Brändström, Christoffer Eklund
Music & SFX: Nicolas Opazo
Concept Art: Alex Törnberg
Co-Developer: Christopher ”Get_Right” Alesund