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Gröna Lund: The Haunted Poster Prank

Gröna Lund The Haunted Poster Prank

In order to release a new scary attraction at the Gröna Lund Theme Park, agency Pool did this scary street prank in Stockholm. On an outdoor poster they gave people a chance to get a preview of the coming attraction using their mobile phones. But what they didn’t know was that this was no ordinary ad. In fact, very far from it…


Client: Gröna Lund Theme Park
Campaign Title: The Haunted Poster
Advertising Agency: Pool, Stockholm, Sweden
Account Executive: Arvid Axland
Account Manager: Eva Inde
Art Director: Philip Arvidson
Copywriter: Björn Wigenius
Production Company: Stopp
Director: Igor Zimmerman
Producer: Anna Adamson