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IKEA Assembly Fail Campaign

IKEA Assembly Fail BED

IKEA Assembly Fail SHELF


Our Assembly Service is happy to help.

Task: Create a campaign that showcases IKEA’s assembly service. Idea: IKEA furniture is actually not all that hard to assemble. But as everyone knows, you can easily mix up some of the parts and end up putting it all together back to front. It can happen to anyone. Even billposters, so it would seem.

Solution: Perfectly ordinary posters. But what’s different is that the motifs have evidently been mounted the wrong way round, as can happen with the products shown. Luckily, that’s where IKEA’s assembly service is happy to help.


Client: IKEA
Campaign Title: Assembly Fail
Advertising Agency: thjnk, Hamburg, Germany
Executive Creative Director: Armin Jochum
Creative Directors: Torben Otten, Georg Baur, Bettina Olf
Art Director: Niko Auf dem Berge
Copywriter: Karl Wolfgang Epple
Final Artwork Operator: Hilko Wiegmann
Post Production: Lucie&Lisann
Account Managers: Verena Harwege, Victoria Linz