IKEA Sneak Peek Box

IKEA Sneak Peek Box

The IKEA Sneak Peek Invitation. Agency I TO NIJE SVE! and IKEA teamed up for a creative solution for the invitation to a IKEA store opening event for 149 journalists. But how to make the invitation be part of the event and not just an invitation note to it? What if the invitation alone could be a sneak peek opportunity itself? The solution: A Sneak Peek Box.

Credits

Client: IKEA
Campaign Title: Sneak Peek Box
Advertising Agency: I TO NIJE SVE!, Zagreb, Croatia
Creative Director: Alen Kekic
Copywriters: Rona Zulj, Davor Stankovic
Art Director: Zvonimir Mandic
Account Manager: Karmen Obradovic
Graphic Designer: Martin Mrzljak