KFC is fingerlickin’ good. But using your smartphone while enjoying KFC will leave a not so good fingerprint on your touchscreen.
That’s why we invented the KFC Tray Typer – a durable paper tray that transforms into a super-thin, rechargeable wireless keyboard when you connect your smartphone via Bluetooth.
We handed out the Tray Typer with every order during the opening week of new KFC restaurants and our fans loved it: Geolocated social media discussions skyrocketed and every single one of the smart paper trays was taken home.
Campaign Title: Tray Typer
Advertising Agency: Serviceplan, Germany
Creative Director: Christoph Everke
Art Directors: Christian Mittelmaier, Max Janda, Marko Savic
Copywriters: Volker Heine, Lorenz Langgartner