Madrid Book Publishers Association Campaign

Madrid Book Publishers Association: Moby Dick

“When you spend all those hours watching the most popular tv series in history, it’s not just its cast that ends up lost.
Save a book. Read a book.
“Moby Dick” Herman Melville 1851″

Madrid Book Publishers Association: Don Quixote

“When you spend all those hours gaming on your mobile, not everything you destroy earns you points.
Save a book. Read a book.
“Don Quixote” Miguel De Cervantes Saavedra 1605″

Madrid Book Publishers Association: The Little Prince

“When you spend all those hours playing war video games, it’s not just your enemies you finish off.
Save a book. Read a book.
“The little prince” Antoine de Saint-Exupéry 1943″

Advertising Agency: Grey, Spain
Executive Creative Director: Antonio Montero
Creative Directors: Fernando Riveros, Matías López Navajas
Copywriter: Matías López Navajas
Art Director: Fernando Riveros, Alejandro De Antonio, Jose Carlos Gomez
Illustrator: Ricardo Salamanca
Art Buyer: Mayte Carabias
Account Supervisor: Mercedes Ruiz