Norwegian Airlines has 417 routes to 126 destinations. All at low, low prices. Norwegian people are extremely proud of their flag. So are Norwegian Airlines of its origin. Nearly as proud as being named Europe’s Best Low Cost Airline two years in a row. So M&C Saatchi Stockholm used ’The Flag of Flags’ to create an ad that’s unmistakably Norwegian – and just that little bit rewarding to read.
Campaign Title: The Flag of Flags
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Interns: Axel Lokrantz Månsson och Mickel Yu
Media Agency: Vizeum
Production Company: bsmart