Powerade presents: the world’s first Workout Billboards. Billboards, which are an advertising and training machine at the same time. By using the ad you could prove directly: You have more power than you think!
Campaign Title: Workout Billboards
Advertising Agency: Ogilvy & Mather, Berlin, Germany
Creative Directors: Tim Stuebane, Birgit van den Valentyn, Stese Wagner
Art Directors: Matthias Bauer, Moritz Carls, Stephan Westerwelle
Copywriter: Janne Sachse