Smart: The Dancing Traffic Light

Smart Dancing Traffic Light

Smart and BBDO Germany wanted to make waiting for pedestrian traffic lights safer and more entertaining. They believe that smart ideas can turn the city into a better place. Like a Dancing Traffic Light that makes people wait and watch rather than walk through the red light. FOR more safety. #WhatAreYouFOR


Client: Smart
Campaign Title: The Dancing Traffic Light
Advertising Agency: BBDO, Berlin, Germany
Creative Directors: Lukas Liske, Daniel Schweinzer
Director: Marten Persiel