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smart fortwo: smart POP UP Billboards

Smart Fortwo Popup Billboards Campaign

In the major cities the smart is unbeatable, when it comes to finding a parking space. This superiority is showcased by the smart POP UP Billboards. They don’t put the smart onto a poster, but rather the poster onto the smart. Straight into the real world. Throughout the city, where it currently shines with its skills, the smart POP UP Billboards give the uniqueness of the smart the perfect setting. Because the best ad for the smart is the smart.


Client: Smart
Campaign Title: Smart POP UP Billboards
Advertising Agency: BBDO, Duesseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Managing Directors: Kristoffer Heilemann, Sebastian Hardieck, Darren Richardson
Creative Director: Veikko Hille
Art Director: Andreas Breunig
Copywriter: Michael Reinhardt
Photographer: Nadine Zilliges
Client Service Director: Sebastian Schlosser
Junior Account Manager: Benjamin Kraus
Producers: Bernhard Burg, Anuschka Wallè, Oli Krasemann, Juri Wiesner
Chief Production Officer: Steffen Gentis
Production company: Cobblestone Filmproduktion
Post-Production: CraftWork Duesseldorf
Audio Production House: Studio Funk
Sound Engineers: Timo Kockmeyer, Marco Manzo
Directors: Andreas Breunig, Michael Reinhardt
DOP: Yannick Bonica, Patrick Wiesner
Editor: Kevin Krefta