Steimatzky Book Stores Campaign by ACW Grey

Steimatzky Book Stores Don Quixote

Steimatzky Book Stores Little Red Riding Hood

Steimatzky Book Stores Dracula

Steimatzky Book Stores Sherlock Holmes

Your book your cast.

Client: Steimatzky Book Stores
Campaign Title: Your book your cast
Advertising Agency: ACW Grey, Tel-Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Lior Shvartz
Art Director: Gabi Kikozashvili
Photographer: Yaron Itzhakov
Executive Client Manager: Elad Hermel
Account Manager: Nataly Rabinovich
Production Manager: Meital Tzoref
Special Projects Producers: Galit Siman-Tov

  • Fiona

    i cant understand the campaign. what does “your book your cast” mean?

    • Paula

      It means, however you imagine the character’s looks, size, shape etc is up to you. You know, when you see a movie of a book you’ve read, and you think, that’s not how character x looks … And if you see the movie first, then read the book, you imagine the actor playing the character rather than imagining it for yourself.

  • Fiona

    what does “your book your cast” mean?