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STIHL: Let There Be Light

After the dark days of winter, your overgrown garden is often left cast in shadows, and reviving it can be a daunting challenge.

STIHL Let there be light SUNBATHING

That’s the premise behind ‘Let There Be Light’, the campaign Altmann + Pacreau created for STIHL, the world leader in garden and yard equipment. Three visuals use a touch of humour to highlight the plight owners face when tackling their unkempt gardens, and the rewards they can look forward to thanks to the brand’s tools.

STIHL Let there be light BARBECUE

STIHL Let there be light READING


Client: STIHL
Campaign Title: Let There Be Light
Advertising Agency: Altmann + Pacreau, Paris, France
Creative Director: Olivier Altmann
Agency Management: Edouard Pacreau, Thomas Vigneron
Conception and Photography: Hervé Plumet
Production: Ursus Production, Eric Buisson