After the dark days of winter, your overgrown garden is often left cast in shadows, and reviving it can be a daunting challenge.
That’s the premise behind ‘Let There Be Light’, the campaign Altmann + Pacreau created for STIHL, the world leader in garden and yard equipment. Three visuals use a touch of humour to highlight the plight owners face when tackling their unkempt gardens, and the rewards they can look forward to thanks to the brand’s tools.
Campaign Title: Let There Be Light
Advertising Agency: Altmann + Pacreau, Paris, France
Creative Director: Olivier Altmann
Agency Management: Edouard Pacreau, Thomas Vigneron
Conception and Photography: Hervé Plumet
Production: Ursus Production, Eric Buisson