UN Women Search Engine Campaign

UN Women: Search Engine Campaign 1

Gender equality is not only a basic human right, but it’s achievement has enormous socio-economic ramifications. Empowering women fuels thriving economies spurring productivity and growth. Yet gender inequalities remain deeply entrenched in every society. Women lack access to decent work and face occupational segregation and gender wage gaps. They are too often denied access to basic education and health care.

This campaign uses the worlds most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.

UN Women: Search Engine Campaign 2

UN Women: Search Engine Campaign 3

UN Women: Search Engine Campaign 4

Client: UN Women
Advertising Agency: Ogilvy & Mather, Dubai, United Arab Emirates
Creative: Christopher Hunt, Dubai, United Arab Emirates

  • arun

    can we use the above creatives to support women empowerment. will there be any copy right issues?

    • Please contact Ogilvy & Mather Dubai or UN Women for any questions regarding this campaign.

  • wgone

    Its time to start blanking the UN as a the political footstool of the west – they are useless, against equality, againts boys and men and they support war in various parts of they world.

  • Nathan_Explosion

    I did the same google search for men’s rights and it came up with negative google search responses.

    This is nothing more than feminist propaganda.

  • daniel_80

    Is this really “nothing more than feminist propaganda”? Or could it actually be a conveying of an important topic worthy of more discussions? Increased equal rights for women equal increased happiness for men. Not all men are aware of this.