Making the invisible visible. Children who are victims of domestic violence wait with a sinking heart their parents to come home in the evening.
This UNICEF billboard literally throws light (and shadow) on this problem. As the evening comes and the street lights go on, a small silhouette casts on the billboard the shadow of the oppressor.
Making the invisible visible.
Client: UNICEF Bulgaria
Campaign Title: Making the invisible visible
Advertising Agency: All Channels Advertising, Sofia, Bulgaria
Creative Director: Marin Kostov – Muro
Art Director: Radostin Hristov
Copywriter: Maria Makedonska
Account Executive: Natalia Halacheva
Production Manager: Mihail Toshev
Media Manager: Gergana Petrova
Additional Credits: IDEA Comm