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UNICEF Roly-Poly Donation Box

People underestimate the power of their little help. We all know that millions of children in the world are suffering from starvation and disease. But many of us still don’t know that our little help could save their lives and make them stand up.

Unicef Roly-Poly Donation Box

UNICEF and Daehong Communications created a Roly-Poly Donation Box representing a child who needs our help and place them at many places in Seoul. When people donate their coins into the Roly-Polies lying down on the street, the Roly-Polies stand up by themselves because of the weight of coins.

People experienced what their little help could do. About 10,000 people have donated their coins and played with our Roly-Polies. Also, a number of people share articles and pictures on their SNSes. Roly-poly donation boxes gave people a intuitive motivation to help children in need.


Client: UNICEF
Campaign Title: Roly-Poly Donation Box
Advertising Agency: Daehong Communications, Seoul, South Korea
Chief Creative Director: Sunmi Park
Open Director: Gunwoong Choi
Art Directors: Wongi Ryu, Jihyun Im
Content Director: Simon Lee
Digital Creator: Iljin Ko
Storyteller: Ahram Shin
Consulting Director: Yickhyun Kim
Senior Consultant: Dudo Yang
Junior Consultant: Juyoung Yang
Graphic Designer: Yerim Heo