The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world.
Each book is printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli. Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.
This filter paper will revolutionize water purification. It costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water, and each book is capable of providing someone with clean water for up to 4 years.
Client: Water is Life
Campaign Title: The Drinkable Book
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Head of Design: Juan Carlos Pagan
Associate Creative Directors: Sam Shepherd, Frank Cartagena
Senior Designer: Brian Gartside
Designer: Aaron Stephenson
Director / Editor: Kyle McMorrow
Producer: Nina Horowitz
Head of Integrated Production: Ralph Navarro
Head of Production: Ed Zazzera
Chemist: Dr Theresa Dankovich
Biochemical Engineer: Corinne Clinch
Printer: Jamie Mahoney / Bowe House Press
Binding and 3D: Peter Ksiezopolski, xweet
3D Printing: Morpheus Prototypes