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ANAR Foundation Child-Abuse Adshel

ANAR Foundation Child-Abuse Adshel 1

ANAR Foundation Child-Abuse Adshel 2

ANAR Foundation Child-Abuse Adshel 3

Knowing the average height for adults and children under 10, GREY, Spain has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.

Adults will read: “Sometimes child abuse is only visible to the child suffering it.”
Kids will read: “If somebody hurts you, phone us and we’ll help you.”

Client: Aid to Children and Adolescents at Risk Foundation
Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Enric Nel·lo, Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Directors: Jesús Martínez, Nacho Capelo, Javier Gcía. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias, Joquin García-Morato
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Release Date: April 2013