With themes such as divorce, teenage angst and adoption IKEA has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place.
This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Magnus Jakobsson
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Client Director: Kjell Månsson
Agency Producer: Leila Widgren
Production Company: Bacon
Director: Martin Werner
Executive Producer: Petra Johansson
DOP: Marcel Zyskind