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Lacoste: Save Our Species Campaign

Why the Lacoste crocodile is making way for ten threatened animals

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With the Save Our Species Campaign Lacoste together with lead advertising agency BETC Paris and the International Union for Conservation of Nature bring attention to the global state of biodiversity and animal rights. The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.

Lacoste and BETC worked closely with International Union for Conservation of Nature and their experts to define and select ten threatened species, whose animals have been designed by the Lacoste studio to create the logos, adopting exactly the same embroidery approach as the historic Crocodile.

For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild. Ranging from 30 examples for the Vaquita to 450 examples for the Anegada Rock Iguana. 1,775 polo shirts in total are launched on Feb 28 2018 during the brand’s runway show at Paris Fashion Week and are available for sale online on the Lacoste website.

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Campaign: Save Our Species
Advertising Agency: BETC, Paris, France
Chief Creative Officer: Remi Babinet
Creative Director: Antoine Choque
Copywriters: Céline Mazza, Olivier Aumard
Art Director: Jonathan Baudet-Botella
Ad Assistant: Benoît Ferran
Strategic Planner: Céline Mazza
Head of Activation Strategy: Julien Levêque
Producer: Karine Manzic, Franck Annese
Production Company: ALLSO
Music: Demon