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Make-A-Wish: The best medicine of all is called hope

Make-A-Wish is not a last wish — it’s a lasting wish. For many kids, Make-A-Wish is a turning point in their recovery. Meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be.

Sometimes the best medicine of all is called hope.

Credits

Advertising Agency: gyro, Chicago, USA
Executive Creative Director: Doug Kamp
Group Creative Director: Ted Wahlberg
Creative Director: Andy Mamott
Associate Creative Director: Don Dunbar
Art Directors: Matt Olson, Raphael Cabrera
Junior Art Director: Zane Barry
Director of Digital Delivery: Vic Emond
President: Chris Hill
Account Executive: Tim Offenburger
Media Director: Diane Vor Keller
Content Strategist: Whitney Hinson
Head of Production: Natalie Snyder