When you’re feeling sleepy, you just can’t think straight. You can’t concentrate, you’re not aware of everything that surrounds you and it makes everything just more difficult, sometimes dangerous.
That’s why McDonald’s and DDB joined forces to raise awareness of how a single coffee transforms everything you do, from driving, to listening to music or even watching a movie. The campaign was located near cinemas, dangerous roads and music schools, resembling how life changes after a cup of coffee.
Advertising Agency: DDB Colombia, Bogotá, Colombia
Creative Directors: Diego Tovar, Oscar Martinez
Art Directors: Oscar Martinez, Bruno Regalo
Illustrator: Gabriel Menor Menezes
Chief Creative Officer: Leo Macías