When today’s increasingly stressful lives called for a new type of yoga, NatGoYoga responded. NatGoYoga classes draw on new approaches to help Canadians cope with stress. To promote their unique services, we illustrated how the same situation can be experienced in two very different ways. On one side, the person who doesn’t do yoga responds in a violent and exaggerated manner; on the other, the person who practices yoga reacts calmly and positively.
See the yoga side of life.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Copywriter: Ugo Martinez
Art Director: Julien Hérisson