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Nike’s Nothing Beats a Londoner Campaign

Endlessly enterprising and fiercely competitive, young Londoners shape sport and culture in the metropolis around them. In Nike’s “Nothing Beats a Londoner”, created by Wieden+Kennedy London, these hungry, resourceful and confident youngsters take us on a whistle-stop tour of their city – with the help of cameos from some of the Londoners they look up to, even as they strive to one-up them with their own sporting achievements.

Shot on the streets of the capital – in the very neighbourhoods that will produce the next Skepta, Dina Asher-Smith or Harry Kane – areas such as Dalston, Peckham and Brixton provide a vivid backdrop for thebravado, passion for sport and unique London spirit that unites each of the 258 real-life young Londoners who appear in the film.

Nothing Beats a Londoner

As the young Londoners are the focus, they launched the campaign through their social channels. Each of the athletes was given their scene as a standalone piece of content, which they posted on Instagram, linking to the next competitor to create a massive social media battle between some of London’s best young athletes. Soon after, the edits were amplified by the famous faces who also star in the campaign. The full version of the film was then broadcast from February 9 across TV, Cinema and Online.


Advertising Agency: Wieden+Kennedy, London, United Kingdom
Creative Directors: Paddy Treacy, Mark Shanley
Creatives: Tom Corcoran, Tom Bender
Executive Creative Directors: Tony Davidson, Iain Tait
Group Account Director: Ryan Fisher
Account Director: Sophy Woltman
Account Manager: Holly Baker-Cliff
Planning Director: Paula Bloodworth
Head Of Production: James Guy
Executive Producer: James Guy, Matthew Fone
Tv Producer: Michelle Brough
Tv Production Assistant: Rose Fairley
Production Company: Riff Raff
Director: Megaforce, Finn Keegan
Line Producer: Nick Goldsmith
DoP: Nicolas Loir, Julian Baschieri, Finn Keegan
Editorial Company: Final Cut
Editor: Joe Guest
Vfx Company: Time Based Arts, Time Based Arts
Vfx Supervisor: Francois Roisin, Sheldon Gardner, James Allen
Telecine Artist: Simone Grattarola
Sound Company: 750mph
Sound Designer: Sam Ashwell
Producer: Mary-Ann D’Cruz, Ash Lockmun
Music Supervisor: John Connon
Music Company: Mr Pape
Social Creative: Joe Bruce
Social Producer: Tom Dean
Social Production Assistant: Jasper Ford