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Red Cross Charity Arcade Campaign

Ms. Pac-Man, Space Invaders and Galaga – at Stockholm Arlanda Airport and Göteborg Landvetter Airport you can now play some of the most classic and loved arcade games. Play with whatever foreign left over coins you have in your pocket – and at the same time help the Red Cross.

Behind the project is advertising agency Åkestam Holst, Swedavia Swedish Airports and the Swedish Red Cross, together they have developed a more refined version of the traditional collecting box.

Put your foreign coins to good use and help someone while having fun!


Client: Swedish Red Cross
Advertising Agency: Åkestam Holst, Stockholm, Sweden