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UN Women Search Engine Campaign

UN Women: Search Engine Campaign 1

Gender equality is not only a basic human right, but it’s achievement has enormous socio-economic ramifications. Empowering women fuels thriving economies spurring productivity and growth. Yet gender inequalities remain deeply entrenched in every society. Women lack access to decent work and face occupational segregation and gender wage gaps. They are too often denied access to basic education and health care.

This campaign uses the worlds most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.

UN Women: Search Engine Campaign 2

UN Women: Search Engine Campaign 3

UN Women: Search Engine Campaign 4


Client: UN Women
Advertising Agency: Ogilvy & Mather, Dubai, United Arab Emirates
Creative: Christopher Hunt, Dubai, United Arab Emirates